NOT JUST A DATING APP
published in Amsterdam
For the last few months, at Inner Circle offices around the world, the team has been focused on one thing: A new start.
Today the next era of Inner Circle begins, with a new visual identity and a refreshed focus on curating community and embracing dating as just one part of a rich lifestyle.
A FRESH LOOK
We believe dating shouldn’t just be about swiping and small talk, it should be about people and community. We wanted an identity that reflected this. That’s why our new look is rooted in journalistic storytelling, and aspirational, of-the-moment editorial.
Our new look lets us focus more on the people in our community – some of whom feature in our new photography – and tell their stories. And it lets us tune into culture and a world beyond dating – to ask questions, dig into details, and share inspiration – because we believe dating is inherently intertwined with lifestyle, not separate from it.
With a typographic focus and a bold update to our signature blue, our new look reflects the vibrancy and energy of life, culture, and dating.
NOT JUST A DATING APP
As we were creating our new look, we were thinking about our place in the world and in our member’s lives – how we can keep helping people to find connections, shared experiences and shared passions.
Inner Circle is about a curated community of ambitious people, dating others who live life just like they do.
Less like a dating app, more like a member’s club made for dating.
It’s a place to meet and date people, but also a place to feel part of something – a community that moves in similar circles as you, that inspires you, and values the same ambitious, interesting lifestyle as you.
Because of this, Inner Circle is not for everyone, intentionally.
In this new era, our exclusive global community will have even more limited numbers of members. Our application process will now ask what you’re interested in, and where you spend your time. And our Membership and Community Team will continue to check every application to make sure everyone is worth dating and has more in common than being single.
NEW EXPERIENCES
We’re not just talk. As part of our renewed focus on community and dating as just one part of a lifestyle, we’ve updated the app and changed how we do things. Expect functionality that makes it easier to find people who share your lifestyle. Expect community-focussed events you want to be at. Expect collaborations with premium brands, beyond the world of dating. Expect extra benefits for being a member. And expect stories about interesting people in the community and subjects that matter to your life.
Inner Circle has never just been about swiping on an app. Now, it’s about being part of a community.
